Rosa Park | Editor of Cereal Magazine

Rosa Park is the publisher and editor of Quarterly Travel and Lifestyle Magazine of Cult Cereal Magazine launched in 2012. They launched with a print run of 3,000 copies. Today it has grown to 25,000 copies sold in 45 different countries and is sold in great shops and museums around the world.
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My Definition Of Success | It’s almost impossible for me to answer this question because my definition of success is in constant flux, as I evolve and grow and develop.

The Difference Between Good And Great | Passion. And an unwavering dedication to what you do, this means a willingness to sacrifice for a meaningful end result.

A Key Talent | My biggest strength is also my biggest weakness, and that is my intense, obsessive personality. Whatever I decide is important to me – which inevitably shifts and changes over time – gets my undivided attention and almost nothing else matters. If I channel this towards something positive, then it’s wonderful, but if I do so towards something negative, then the results are disastrous. I have experienced both ends of the spectrum in my time! I am not sure that I would describe Cereal as being “successful” at this point in time, as I think it’s still very early days for us and I believe in longevity (we just passed our 2 year mark), but everything that we have accomplished so far has been down to sheer dedication and hard work. I am not exaggerating when I say that I haven’t had a day off since the day I started Cereal, and I have forgotten the meaning of weekends and evenings. Most days I am working until 2 or 3am. It’s that kind of personal sacrifice that has allowed us to grow as we have. It’s not for everyone, but it has been a hallmark of how my business partner and I have worked on our business.

Rosa-Park_P1Principles I Live By | I believe in honesty, reliability and loyalty above all else. Three traits that is seemingly harder and harder to come by, especially in business.

Lessons I Have Learnt | Hope for the best but be prepared for the worst.

Performing At My Peak | Work harder than the day before.

The Meaning Of Life | If you find out, please let me know! I am constantly searching.

The Best Advice I’ve Received | Play the long game; too many people these days are drawn to quick, overnight success which never lasts and doesn’t build character.

I Am Inspired By | My parents: yesterday, today and tomorrow.